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Thinking in Bets
Annie Duke
Level up your product org

Thinking in Bets

by Annie Duke · 2018

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The TL;DR

A world-champion poker player's guide to making better decisions under uncertainty. Every decision is a bet on an unknown future, and most people judge decision quality by its outcome — a bias Annie Duke calls "resulting." The better approach: separate decision quality from outcome quality, and judge yourself on the process. Calibrate confidence with explicit percentages rather than vague language. Build truth-seeking groups that reward accuracy over agreement. Use mental time travel: pre-mortems before a decision and the 10-10-10 rule (how will this feel in 10 minutes, 10 months, and 10 years). The framework applies to product decisions, investments, and life choices.

Core ideas

  • 1Every decision is a bet on an uncertain future.
  • 2Resulting: judging a decision by its outcome is a major bias.
  • 3Calibrate confidence — say 70%, not 'I think so'.
  • 4Form truth-seeking groups that reward accuracy, not agreement.
  • 5Use mental time travel: pre-mortems and 10-10-10.

Key quotes

"What makes a decision great is not that it has a great outcome."
"Don't fall in love with your hypothesis."
"We are uncertain about almost everything. Embrace it."

Apply it this week

  • Run a pre-mortem before every major launch.
  • Assign a confidence % to your next three predictions, then track.
  • In retros, separate the decision from the outcome explicitly.
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