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Make Time
Jake Knapp & John Zeratsky
Be more productive

Make Time

by Jake Knapp & John Zeratsky · 2018

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The TL;DR

Time isn't found — it's made. The Sprint authors offer a simple daily framework built around four steps. First, pick a Highlight: the one thing that, if accomplished, would make today feel like a win. Second, stay Laser-focused by defeating "infinity pools" — apps and feeds with no natural endpoint that steal attention endlessly. Third, Energize your body because the brain runs on sleep, walks, and real food, not willpower. Fourth, Reflect with a tiny daily journal to refine what works. The system is a buffet, not a diet — pick the 1-2 tactics that fit your life and ignore the rest.

Core ideas

  • 1Highlight: choose one thing each day that would make today a win.
  • 2Laser: defeat the 'infinity pools' (apps with no end).
  • 3Energize: the body powers the brain — sleep, walk, eat real food.
  • 4Reflect: keep a tiny daily journal to refine the system.
  • 5Make Time is a buffet — pick 1-2 tactics that work for you.

Key quotes

"The default is too much."
"Energy is the fuel for focus."
"You don't need a 4 a.m. wake-up. You need one daily highlight."

Apply it this week

  • Write tomorrow's Highlight before you go to bed tonight.
  • Remove one infinity-pool app from your phone this week.
  • Walk 20 minutes outdoors before lunch for 5 days.
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